👉🏼 WILL WORK FOR GOOD

KRISTOFFER POORE

Seeking partnerships with mission-aligned teams.

OVERVIEW

I'm a values-driven brand development strategist and communications leader with a proven 15-year track record of working with purposeful organizations.

I help transformative brands create transformational change by applying strengths-based positive psychology, organization design, change management, stakeholder engagement, and design thinking to brand strategy, marketing, and communications.

This page is specifically developed for recruiters and colleagues to share with their networks. To access my main site, visit kristoffer.co

POWERED ON PURPOSE

Conscious capitalist, believer in business as a force for good, and strengths-based champion for change.

My life's work has been focused on helping mission-driven organizations, benefit corporations, and social impact entrepreneurs—committed to societal change, equity and justice, and responsible environmental stewardship—shape, tell and live their stories.

I've leaned into my background in change management and positive organizational psychology to help over 130 purpose-driven leaders clarify their organization's brand strategies and craft compelling brand stories that scale their missions and amplify their message: whether its promoting health equity, caring for those experiencing homelessness, safeguarding the protection and development of children, protecting the rights and liberties of the underrepresented, promoting arts and culture, or advancing environmental responsibility and sustainability.

116 Total Clients

23 Non-Profits

200+ Workshops

60 Brand Launches

30 Rebrands

50+ Marketing Campaigns

Launched and managed annual pro-bono grant program, currently in its 11th year.

Co-founded DEI charity that has awarded nearly $1m in grants to nonprofits in need.

Created and launched a first-of-its-kind design conference for the Florida Gulf Coast region.

CORE COMPETENCIES

BRAND STRATEGY & DEVELOPMENT

Vision, Mission, & Values

Brand Narrative & Platform Development

Brand Architecture & Re-Organization

Brand Positioning & Rebranding

Aligning Business Strategy to Brand Strategy

Corporate Branding & Identity

RESEARCH, DATA & INTELLIGENCE

Research & Survey Design

Stakeholder Perception Studies

Qualitative & Quantitative Data Analysis

Data Visualization & Dashboarding

UX Research

Landscape Analysis

Cultural Insights

ORG DESIGN & CHANGE MANAGEMENT

Strategic Planning

Process Improvement

Leadership Engagement & Executive Workshops

Employee Engagement & Workshops

Customer Journey Mapping

Strengths-Based Strategic Planning

Business Strategy, OKRs & KPIs

MARKETING & CREATIVE

Creative Strategy & Planning

Design, Art & Copy Direction

Web & Digital Strategy

Marketing, Advertising & PR

Thought Leadership Development

Campaign Production & Creative Direction

Media Planning

MANAGEMENT & OPERATIONS

Sales Enablement

Business Development

New Biz Pitching & Pitch Strategy

Team Mentoring

P&L Management

Budgeting & Cost Estimating

Production Management

GULF COAST KIDS HOUSE

Bringing awareness to the community about child abuse.

Developed the "K[no]w Child Abuse" educational campaign to empower citizens to take an online certification course on recognizing child abuse and reporting it when they see it. The program generated over 400 registrations to the course.

HABITAT FOR HUMANITY

Changing public perception about the quality of Habitat Homes.

Developed and launched the "Rethink Habitat" campaign to shift perception about the quality of habitat homes, which resulted in over 300 registrations within first two weeks.

COMMUNITY HEALTH OF NORTHWEST FLORIDA

Ensuring that affordable healthcare is always within reach.

Developed and launched rebranding campaign for a community clinic providing free or reduced healthcare to the underserved, underrepresented, or underinsured members of the community.

LEARN TO READ

Bringing awareness to illiteracy.

Developed and launched the "One in Six" campaign to educate the community on the shocking statistics of illiteracy, elevating the program's benefits and services to the community. The campaign generated over 100 registrations within the first week.

HUMANE SOCIETY

Rebranding for the love of animals.

Led the development of a rebranding effort for the Pensacola Humane Society.

THE GLOBAL CORNER

Bringing the far corners of the globe, right to the classroom.

Developed and launched a rebranding campaign, "Destination: Discovery" for an educational cultural competency program that immerses 4th and 5th graders in a day of cultural diversity.

YELLOWSTONE WILDLIFE SANCTUARY

Unleashing the magic of nature to immerse kids into a wild of wonder.

Developed the "Wild of Wonder" campaign for a national wildlife sanctuary ahead of a capital campaign, which resulted in securing over $100k in donations.

BIG BROTHERS BIG SISTERS

Recruiting 100 Men in 100 Days

Developed and launched a male volunteer recruitment campaign dubbed, "Do a Lot for a Little," which resulted in over 200 new volunteer signups before the 100 day deadline, over $300k in earned media exposure, and campaign launches in two other markets.

CONNECT

Currently seeking full-time, part-time, contract, and fractional positions.

Do you know someone who could benefit from my unique skills and experience, or are you familiar with a position that matches my abilities? Connect with me on LinkedIn, schedule time to chat, or use the social share buttons below to share this page with your network or colleagues.

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