👉🏼 WILL WORK FOR GOOD
Seeking: VP, SVP or EVP roles in Branding, Brand Strategy, Creative Strategy, or Marketing Communications
OVERVIEW
I help transformative brands create transformational change by applying strengths-based positive psychology, organization design, change management, stakeholder engagement, and design thinking to brand strategy, marketing, and communications.
Working with small, medium, and global brands across a variety of verticals, I leverage data and cultural insights to activate message-market fit that maximizes positioning strategies and drives acquisition, retention, product innovation, and elevates trust and reputation.
This page is specifically developed for recruiters and colleagues to share with their networks. To access my main site, visit kristoffer.co
POWERED ON PURPOSE
My life’s work has been focused on helping mission-driven organizations, benefit corporations, and social impact entrepreneurs—committed to societal change, equity and justice, and responsible environmental stewardship—shape, tell and live their stories. Since 2007, I’ve helped over 130 purpose-driven leaders clarify their brand strategies and craft compelling brand stories that scale their missions and amplify their brand voice. In 2018, I helped my agency achieve Certified B Corp status, joining the ranks of respected global institutions focused on leveraging business as a force for good.
CORE COMPETENCIES
BRAND STRATEGY & DEVELOPMENT
Vision, Mission, & Values
Brand Narrative & Platform Development
Brand Architecture & Re-Organization
Brand Positioning & Rebranding
Aligning Business Strategy to Brand Strategy
Corporate Branding & Identity
RESEARCH, DATA & INTELLIGENCE
Research & Survey Design
Stakeholder Perception Studies
Qualitative & Quantitative Data Analysis
Data Visualization & Dashboarding
UX Research
Landscape Analysis
Cultural Insights
ORG DESIGN & CHANGE MANAGEMENT
Strategic Planning
Process Improvement
Leadership Engagement & Executive Workshops
Employee Engagement & Workshops
Customer Journey Mapping
Strengths-Based Strategic Planning
Business Strategy, OKRs & KPIs
MARKETING & CREATIVE
Creative Strategy & Planning
Design, Art & Copy Direction
Web & Digital Strategy
Marketing, Advertising & PR
Thought Leadership Development
Campaign Production & Creative Direction
Media Planning
MANAGEMENT & OPERATIONS
Sales Enablement
Business Development
New Biz Pitching & Pitch Strategy
Team Mentoring
P&L Management
Budgeting & Cost Estimating
Production Management
SPECIALIZED FOCUS
My extensive background in change communications makes me uniquely qualified to tackle and support complex organizational change. I help companies grappling with misaligned brands, public misperceptions, or market pressures to maximize rebranding or repositioning outcomes that successfully and authentically shift brand narratives and consumer or employee opinion.
Mitigate organizational unrest as a result of planned or unplanned executive transitions.
Activate compelling storytelling that effectively shifts brand position.
Implement successful new market penetrations or customer segmentation strategies.
Gain consensus on strategies that clarify messaging to better drive brand marketing or awareness.
Infuse bold new organizational vision into internal comms and external marketing.
More accurately re-align core narratives to elevate trust, loyalty, and reputation.
Engage key internal and external stakeholders in shaping new service or product innovations.
TARGET PROFILE
In-house, brand-side positions at large, national or global consulting firms; startup or established SaaS and Tech providers (especially in data, adtech, martech, or commstech); communications and PR firms; data science, insights and market research providers; consumer packaged goods; food & beverage; hospitality and travel; manufacturing; pharma; healthcare and B2B professional services.
Small to medium-sized teams of any organization size with revenue of $200M and above with regional, national or global presence.
Strong affinity toward values-driven, socially responsible brands, including Certified B Corps; purpose-led and mission-focused leaders; social entrepreneurs; sustainability-focused industries.
Autonomy in executing responsibilities, with emphasis on prioritizing customer satisfaction and personal development.
TARGET COMPANIES
CONNECT
Do you know someone who could benefit from my unique skills and experience, or are you familiar with a position that matches my abilities? Connect with me on LinkedIn, schedule time to chat, or use the social share buttons below to share this page with your network or colleagues.
Tailored resumés available upon request.